In the aisle
Black-Owned Beauty Boulevard
Shop founders building the culture
A celebration
Six founders. One boulevard.
Every brand on this block was built by a Black founder who reimagined what beauty supply could look like. Tap a name to read their story.
Tracee Ellis Ross
Ten years in the making — built for curls, coils, and tight textures that the aisle forgot.
Monique Rodriguez
Started in a kitchen after personal loss; now a household staple for natural hair.
Nancy Twine
First Black woman to launch a hair-care line at Sephora — clean formulas, no compromises.
Melissa Butler
A no on Shark Tank turned into a national Target deal and a vegan lipstick movement.
Maeva Heim
Simple, no-fuss basics for curly hair — designed for wash day to feel like a ritual, not a chore.
Dame Pat McGrath
The most influential makeup artist of her generation, bottling backstage couture for everyone.
swipe to meet all six →